The collection, which also includes T-shirts, socks, a hat and a heritage hip pack, launches on June 6. German Nazis originally used the Pink Triangle to identify LGBTI people during World War II to. ‘The color’s historical connotations preceded the rainbow symbol’s widespread popularity in the 1970s, appearing on garments as a kind of quiet language among the community,’ Nike said. Nike decided to feature the color lavender and the Pink Triangle symbol in the latest collection. Nike Nike says its BeTrue 2020 collection is all about. Lavender appears in the four colorways of this year’s shoe cohort: the Nike Vapormax Plus, the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit. Nike’s Air Max 2090, with its asymmetrical detailing, is designed to remind consumers of Pride Marches. Nike also decided to feature the color lavender in its Pride range because it is ‘a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture’.
Even the Zoom Fly SP, a lifestyle take on a racing shoe, carries a muted rainbow colorway through the shoe’s translucent upper.’ The Nike BETRUE Vapormax Plus features the rainbow color spectrum underfoot. ‘For the Air Max 270, the spectrum spans the entire heel for a surge of color. ‘The airbags are individually dyed in the six-color spectrum,’ the company said in a statement. Nike used innovative technology in its BETRUE 2018 collection to include the rainbow colors on some of the sneakers. Even the AIDS Coalition to Unleash Power (ACT UP) used it in the 1980s-era ‘Silence=Death’ campaign.
But then activists reclaimed it in the 1970s. German Nazis originally used the Pink Triangle to identify LGBTI people during World War II to send to concentration camps. Nike decided to feature the color lavender and the Pink Triangle symbol in the latest collection. Nike’s 2019 BETRUE collection recognizes the 50-year anniversary of the Stonewall uprising and pays homage to the late Gilbert BakerLGBTQIA+ rights activist and designer of the rainbow flag. Since 2012, Nike has release a special collection as a nod to the LGBTI community. Drippin with PRIDE Sneaker T-Shirt Made for Nike Air Force 1 Low Be True (2020), Gay Pride Month, LGBTQ Ad by DopeMatchKicks Ad from shop DopeMatchKicks DopeMatchKicks From shop DopeMatchKicks 4. The BETRUE 2018 collection’ celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community’.
While the brands have released BeTrue collections annually for years now, Nike has multiple newcomers to the BeTrue line: the Air Force 1, the Air Max 2090, and the ACG Air Deschutz sandal. Launching in time for Pride month in the US, sportswear giant Nike has revealed its latest Pride range. Nike and Converse have officially unveiled images of their 2020 BeTrue collection that celebrates Pride Month.